Before We Start
Internet Privacy and “The Big Fish”
Let’s begin with how web privacy issues affect the globe’s most prominent technology corporations.
- Apple – Earth’s shiniest, most corner-less tech titan made some big enemies when they changed privacy policies to protect users. Facebook will lose over $12 billion as a result.
- Twitter – Pinch your nose and hold this one at arm’s length: you can’t even talk about Twitter right now without raising somebody’s blood pressure. When it comes to privacy, one negative example of Twitter use is doxxing, where individuals have posted others’ private information, resulting in harassment or worse. Yes, there are others. We don’t want to get too Debbie Downer here, so we won’t list them.
- Facebook – Big Blue didn’t see far enough ahead with their privacy issues. Now, they’re paying out billions of dollars and losing even more in ad revenue.
- Amazon – You’ve heard similar anecdotes from friends: you’re sitting in your living room talking about how you’d like an oversized comforter. That night, an Amazon ad for comforters pops into your feed. Creepy? Perhaps real.
- Youtube – Youtube rabbit holes: we look up bad 90s shows, discover weird music. Some have accused these rabbit holes of going too far, automatically pointing users to videos that destroy minds, create political extremists, and worse. Does “the algorithm” create zombies? Science is asking.
- Google – The ones who hold all your private information have recently decided that you can optionally hide your private information.
So, what do we take away from this summary of corporate war and mayhem? One: blech. Two: internet privacy matters in business. But how does it matter to you?
Internet Privacy and Your Business
Across the globe, there’re a ton of laws regarding web privacy. Ironically they’re intended to regulate a world wide web. The result is often confusion, obscurity, and legal ambiguity. As Chesterton said, “Evil always takes advantage of ambiguity.”
The two biggest-deal examples of privacy regs today came out of California and Europe.
- The right to know about the personal information a business collects about them and how it is used and shared;
- The right to delete personal information collected from them (with some exceptions);
- The right to opt-out of the sale of their personal information; and
- The right to non-discrimination for exercising their CCPA rights.
Failure to meet California’s privacy requirements can result in hefty, hefty fines.
In Europe, here’s what you need (this is from the European Union website):
- What information is collected
- For what purpose it is collected
- The technical means by which it is collected
- Who sees your information
- How you can access, verify its accuracy and correct your information
- How long your data is kept
- What security measures are taken to safeguard your information
- Who to contact if you have questions or complaints
The Rest of the World
Two conclusions based on these examples: first, privacy policies can differ depending on location. Second, while your local business area might not require such policies yet, it’s likely to at some point. Here’s the thing: websites collect data, often even when you don’t think they are, and your business website probably does, too. As the web evolves from frontier to settlement, expect more regulation.
Can I Copy/Paste One from Somewhere Else?
No. Google considers articles with a legal slant differently than others. You can never copy someone else’s anything and use it for your own business. That’s bad. Don’t close your eyes, swing, and hope for the best.
Can I Hire Someone?
A 360-degree Approach to Your Website
Why are details like privacy policies important? Why is it vital to hire a web company that thinks through these things? Because details matter. At Swarm Digital, we take a thoughtful, full-view approach to web design. Our sites engage visitors, rock SEO, and check all the boxes required for web privacy. We don’t write privacy policies—you should have a legal professional do that. However, we do partner with you, leveraging our decades-plus experience to grow your customer base and improve searchability.
Because we care about the little things like coding websites well, our client Swagmatic saw a 180% increase in speed on their site. Synergy Orthopedics‘ organic web traffic leaped by 52%. Success like that is what happens when you hire a company with a 360-degree view of your site.
Need a web presence that will grow your business from a company that cares? Call Swarm Digital to learn how we can help improve your work on the web. Reach us at +1 (855) 244-4407 or click here to schedule a consult.