Home Health & Hospice

SEO, web, and AI for home health and hospice, made with care

Families search in hard moments, so clarity and compassion come first.

Choosing in-home care or hospice usually happens under stress, often for a parent or spouse, and often on a discharge deadline. We help home health and hospice agencies be found and understood in those moments, with search presence and a site that answers real family questions plainly and points them toward the next step.

Why home health and hospice is different

Families and referral sources decide quickly, and the moment is emotional

Referrals here come from two directions: families searching under real stress, and discharge planners and physicians who need to trust you fast. Your marketing runs under HIPAA, ADA and WCAG accessibility, and the CMS Medicare Conditions of Participation that govern how agencies operate and represent their services, alongside HHS and OCR guidance on tracking and protected health information. It also has to reflect the EHR and scheduling systems that coordinate visits across a wide service area. We build with these requirements in mind, keep patient data out of ad pixels, and coordinate with your compliance and clinical leadership rather than overstating what care can promise.

The same three pillars, tuned to you

How Swarm helps home health and hospice agencies

One team for search, site, and software, built for families and referrers alike.

The difference

We write for the family at the bedside and the planner on the deadline

Home health and hospice marketing has two audiences with one thing in common: they need clarity now. We build content and intake that serve grieving families and busy discharge planners at once, under HIPAA and CMS rules. One team owns search, site, and software, and we build our own tools when referral intake and coordination need something the standard stack cannot provide.

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Common questions

Frequently asked questions

Do you account for HIPAA and CMS Conditions of Participation?

Yes. We build with HIPAA and the CMS Medicare Conditions of Participation in mind, representing services accurately and keeping patient data out of tracking. We coordinate with your compliance and clinical leaders and do not certify compliance ourselves.

Can you connect our site to our EHR and scheduling?

We integrate inquiry forms and referral intake with your EHR and scheduling systems so requests reach your team quickly and visit coordination is not slowed by manual re-entry across your service area.

How long before we see more inquiries and referrals?

Local service-area searches and family questions often start converting within a couple of months, while broader rankings and referral-source trust build steadily over the following quarters.

Work with us

Ready to reach families and referrers at the right moment?

Tell us your service area and the services you provide, from skilled home health to hospice. We will map how compassionate search, a clear site, and AI can bring you more of the right referrals.