White-Glove SEO

White-Glove SEO

Done-for-you SEO, handled end to end by a senior team

Some businesses want to learn SEO. Most just want it done — correctly, by people they don't have to manage, with a monthly result they can point to. White-Glove is our fully managed tier: strategy, technical work, content, local, links, and reporting, all of it, run by senior people who've done this for years. You get a partner who owns the outcome, not a vendor who owns a checklist. And because we're engineers who do SEO, the plan doesn't stop at a slide deck — the fixes ship.

Why it matters

SEO doesn't fail on strategy — it fails on execution nobody owns

Most SEO doesn't stall because the strategy was wrong. It stalls because the strategy became a to-do list handed to people who were already busy. The audit gets read, a few easy items get done, and the hard fixes — the ones that actually move rankings — sit in a backlog because they require a developer who never has time. Six months later the report is stale, the rankings are flat, and everyone quietly agrees SEO 'didn't work.'

White-Glove exists to remove that failure point entirely. Instead of telling you what to do, we do it — technical fixes written and deployed, pages built and published, citations claimed, links earned, all coordinated by a senior lead who treats your rankings like a number they're personally accountable for. There's no gap between the recommendation and the result, because the same team owns both ends.

For a business, the math is simple. Organic search is the one channel where the asset compounds instead of resetting to zero the day you stop paying — unlike paid media, where traffic stops the moment the budget does. Every technical fix, every ranking page, every citation keeps working for months and years. But that compounding only starts once the work actually gets done — consistently, month over month, by people who won't drop it. That consistency is the entire product. White-Glove is what you buy when you've decided SEO is worth doing right and you want someone senior to own it end to end.

What's included

Everything a managed SEO program should cover

A senior team assigned to your account — with one person accountable for it

You don't get a rotating cast of juniors and a shared inbox. You get a named senior strategist who owns your results, backed by the specialists they pull in — technical engineers, content leads, local and link people — as the work demands. One point of contact, one plan, one person answering for the number. When you have a question, you talk to someone who already knows your site.

  1. A named senior strategist accountable for outcomes
  2. Direct access — no ticket queue, no account-manager telephone game
  3. Specialists pulled in as the work requires, not billed as add-ons
  4. Regular strategy calls, not just an emailed report
  5. Continuity — the same team quarter after quarter

The engineering half — done in your codebase, not described in a PDF

This is where White-Glove separates from every other managed offer. Crawlability, indexation, Core Web Vitals, schema, internal linking, on-page optimization — we don't just flag it, we fix it, tested in staging and shipped to production. Titles and metadata get written and deployed, page templates get corrected once so thousands of URLs inherit the fix, and site speed gets solved at the code level instead of with a plugin and a prayer.

  1. Technical fixes written and deployed by our engineers
  2. Core Web Vitals solved at the code level
  3. Title, meta, header, and internal-link optimization shipped, not suggested
  4. Schema and structured data implemented and validated
  5. Template-level fixes that correct pages at scale

Content planned around search intent and your revenue, then produced

We build the content program from the keyword and topic-cluster research up: what your buyers actually search, where the gaps are against competitors, and which pages will earn traffic that converts rather than traffic that flatters a dashboard. Then we produce it — briefed, written, optimized, and published — and keep the pages that already rank from decaying by refreshing them on a schedule.

  1. Keyword and topic-cluster strategy tied to buyer intent
  2. Editorial calendar built around commercial priority
  3. New pages written, optimized, and published
  4. Refresh program to defend rankings that are slipping
  5. Content structured to be eligible for AI Overviews

Google Business Profile, citations, and reviews — managed, not audited once

For brands that win in the map pack, local is a program, not a setup task. We optimize and actively manage your Google Business Profile, build and clean citations so your name, address, and phone are consistent everywhere Google checks, and put a review-generation flow in place. For multi-location businesses, we keep every location page and profile consistent so they rank in their own markets instead of cannibalizing each other.

  1. Google Business Profile optimization and ongoing management
  2. Citation building and NAP consistency cleanup
  3. Review generation and response workflow
  4. Location-page architecture for multi-location brands
  5. Local ranking tracked by market, not just nationally

Authority built through real links — and reporting you'll actually read

Authority still moves rankings, so we earn links through digital PR and genuine outreach, not spam that gets you penalized. And you see all of it: a monthly report written in plain English that ties the work to rankings, traffic, and — where we can measure it — leads and revenue, plus a live dashboard you can open any time. No vanity metrics, no jargon wall, no wondering what you're paying for.

  1. Digital PR and editorial link earning — no link farms
  2. Backlink profile monitoring and disavow when needed
  3. Plain-English monthly report tied to business outcomes
  4. Live dashboard for rankings, traffic, and conversions
  5. Quarterly strategy resets based on what's working
Since 2019

A managed program built on a track record, not promises

3.1B
search impressions earned for our clients
43M
clicks driven to client websites
4.5M
keywords ranked across client sites
1.2M
pages ranked in Google
How we work

How a White-Glove engagement runs

01

We learn your business, then audit everything

Before we touch anything, we understand what actually makes you money and who you're competing with. Then we run a full audit — technical, content, local, and backlink — so the plan is built on your reality, not a template.

Business and revenue deep-dive

Which services and markets are worth ranking for, and why.

Full technical and content audit

Crawl, indexation, Core Web Vitals, on-page, and gaps.

Competitive landscape

Who's winning your keywords and where the openings are.

02

We build a custom roadmap and sequence it by impact

No two White-Glove plans are identical. We turn the audit into a prioritized roadmap — what moves rankings now, what protects you later — and agree the sequence with you so budget goes to the work that matters first.

Custom strategy

A roadmap built for your site, not a package.

Impact-versus-effort sequencing

Quick wins first, foundational work scheduled deliberately.

Clear scope and priorities

You know what's happening this month and why.

03

We do the work — across every channel, in your codebase

This is the step other agencies outsource back to you. Technical fixes get deployed, pages get published, profiles get managed, links get earned — the whole program runs, coordinated by your senior lead, with the code changes shipped by our own engineers.

Fixes shipped, not filed

Technical work deployed to production, tested first.

Content produced and published

The calendar actually happens, month after month.

One coordinated program

Technical, content, local, and links moving together.

04

We prove what moved and reset the plan

Every month you get a plain-English report tying the work to rankings, traffic, and leads, plus a live dashboard. Quarterly, we step back and adjust the strategy based on what the data says is working.

Monthly outcome reporting

Rankings, traffic, and conversions in plain language.

Live dashboard

Open it any time — no waiting for month-end.

Quarterly strategy reset

Double down on what works, drop what doesn't.

The difference

A senior team that owns the outcome, not a ticket queue

Most managed SEO stops at the recommendation and hands the hard part back to you: 'find a developer to deploy this.' We are the developer. White-Glove means the technical fixes, the page templates, the schema, and the speed work all get shipped by the same team that planned them — so nothing stalls in a backlog waiting on someone who never has time. You wanted it handled end to end. This is what that actually looks like.

Talk to an engineer
By industry

Who White-Glove is built for

Established Local Brands

You've built a real reputation offline, but online a thinner competitor with a better-optimized site is outranking you in your own city — and you don't have time to fight it yourself.

We own the whole local program: Google Business Profile management, citation consistency, review generation, and the on-site technical work — so your market position online finally matches the one you've earned in person.

Learn more

Multi-Location Businesses

Dozens or hundreds of locations mean dozens of profiles, location pages, and citation sets — a coordination problem no in-house person has the bandwidth to manage well.

We build location-page architecture that scales, keep NAP and schema consistent across every branch, and route internal links so each market ranks in its own city instead of cannibalizing the others.

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Professional Services

Law firms, medical practices, and financial advisors compete in high-trust, high-value niches where one new client can be worth a year of SEO — but the partners have no time to manage a program.

A senior team runs it for you end to end: authoritative practice-area content, clean site architecture that stops near-identical pages competing, and the trust signals Google's YMYL scrutiny demands.

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E-commerce Scale-Ups

Your catalog has outgrown your team. Faceted navigation is spawning junk URLs, product pages are thin or duplicated, and crawl budget is being spent on pages that never sell.

We tame crawl budget with parameter handling and canonicalization, ship Product and Review schema for rich results, and produce category and buying-guide content that captures demand across the whole funnel.

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High-Competition Niches

In your market, everyone already does SEO and does it seriously. Half-measures and a junior freelancer won't move a single position against opponents this good.

White-Glove brings senior strategists and a fully coordinated program — technical, content, and earned links working in concert — because out-executing serious competitors is the only thing that wins in a hard niche.

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Funded Startups

You've raised, you're under pressure to show efficient growth, and you need a durable acquisition channel — but hiring and training an in-house SEO team is slow and expensive.

You plug in a complete senior team immediately: strategy, engineering, and content that build a compounding organic channel while your headcount stays focused on product — with reporting your board can read.

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What you get

What you actually walk away with

A senior team that owns it

One accountable strategist and the specialists behind them — not a trainee and a shared inbox you have to chase.

Work that ships, not a to-do list

Technical fixes, pages, profiles, and links executed across every channel — deployed by us, including the code.

Reporting you'll actually read

Plain-English monthly results tied to rankings, traffic, and leads, plus a live dashboard open any time.

Your time back

A partner running the whole program so you can point to a result instead of managing another vendor.

Free instant audit

See your site the way Google and AI do.

One instant scan. Two grades — how ready you are to rank on Google, and whether ChatGPT, Perplexity and Gemini can actually read and recommend you.

Free · no sign-up to see your grades.
Common questions

Frequently Asked Questions

What's the difference from your standard SEO?

Standard engagements are focused and collaborative — we handle a defined scope and often work alongside your team. White-Glove is fully managed and comprehensive: a dedicated senior team owns the entire program across technical, content, local, and off-site, with a custom strategy and a single point of contact. It's for businesses that want a partner to own outcomes end to end rather than manage a specialist.

Is there a minimum commitment?

SEO compounds, so it needs runway — a fix made in month one is still earning rankings a year later. White-Glove is a monthly partnership designed around that reality, and we're candid on the first call about the timeline your specific market realistically requires. We'd rather set an honest expectation than sell you a 30-day miracle that doesn't exist.

Will I still have visibility into what's happening?

Completely. 'Managed' means we do the work, not that we disappear. You get a named senior lead you can reach the same day, a plain-English monthly report tied to real business outcomes, a live dashboard you can open whenever you like, and quarterly strategy reviews. You'll always know what's being done, why, and what it's earning.

Do you actually make the technical changes, or just recommend them?

We make them. This is the core difference between us and most managed SEO — we're engineers who do SEO, so technical fixes, page templates, schema, and site-speed work get written, tested in staging, and deployed by our own team. Nothing sits in a backlog waiting on a developer you don't have. The plan turns into shipped changes.

What size or type of business is White-Glove for?

Established local and multi-location brands, professional services, e-commerce scale-ups, funded startups, and anyone competing in a genuinely hard niche. The common thread isn't size — it's that you've decided organic search is worth doing properly and you want senior people to own it rather than stretching an in-house generalist or juggling freelancers.

How soon will I see results?

Speed and crawlability fixes can show up within weeks as Google re-crawls and re-indexes. Content and authority work compounds over months. Because White-Glove runs every channel at once, momentum builds faster than a single-service engagement — but SEO is still a compounding asset, and the biggest gains land as the work accumulates. We track it all so you can watch it move.

Get started

Hand SEO to a team that will own it

Book a consultation and we'll walk through your site, your market, and your competition — then show you exactly what a fully managed program would take on and what it would move first. If it's a fit, a senior team takes it from there.