Hotels & Resorts

Hotel SEO, web design, and AI under one roof

Win the direct booking back from the OTAs and keep the commission for your property.

Guests find you on an OTA, then open a new tab to check your own site before they commit. That comparison window is where the direct booking is won or lost. We make your site faster and more persuasive than the listing that sent them, so more travelers book with you and you keep the margin.

Why hotels are different

Every booking an OTA takes costs you a commission you never get back

Hotel marketing is a fight for the direct booking. Travelers discover you on the OTAs, then decide on their phone in a narrow window between listings, so your site has to load fast, show live rates, and finish the reservation in a few taps. That means real integration work: a PMS like Opera or Cloudbeds, your booking engine, a channel manager, and OTA feeds all kept in sync so rates and availability never conflict. It also means building to standards, with ADA accessibility so every guest can book and PCI-DSS so payment data is handled correctly. Get those right and more of your demand converts on your own site instead of someone else's.

The same three pillars, tuned to you

How Swarm helps hotels and resorts

One team for search, site, and software, so direct demand never leaks to a listing.

The difference

We are paid to move bookings off the OTAs, not just to look good

A beautiful site that still sends guests to Expedia has failed. We are one team for search, site, and software, and we build our own tools, so we can wire your booking engine, PMS, and channel manager into a direct-booking path that actually converts. Every reservation we shift to your own site is a commission you keep.

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Common questions

Frequently asked questions

How do you handle accessibility and payment security?

We build to ADA accessibility so every guest can complete a booking, and we design the payment flow around PCI-DSS. We build with those requirements in mind and coordinate with your team and payment provider.

Can you connect our PMS, booking engine, and channel manager?

Yes. We integrate a PMS like Opera or Cloudbeds with your booking engine, channel manager, and OTA feeds so rates and availability stay in sync and direct bookings flow straight into your system.

How long before we see more direct bookings?

Conversion gains from a faster site and cleaner booking flow can show within weeks, while SEO that pulls demand away from the OTAs typically compounds over a few months.

Work with us

Ready to take your direct bookings back from the OTAs?

Let's build a site and search presence that wins the comparison and keeps the commission with your property. Book a consultation and we'll map search, site, and software together.