K-12 & Private Schools

SEO, web, and AI for K-12 schools, under one roof

One team for search, site, and the software your front office already runs.

A prospective family, a current parent, and a potential donor can all land on your homepage in the same hour, each looking for something different. We build the search visibility and the site that guide each of them from a first Google search to a completed inquiry, an event RSVP, or a gift.

Why K-12 schools are different

One site has to serve parents, students, and donors at once

Few organizations ask a single website to do this much. It has to sell an admissions story to prospective families, run day-to-day logistics for enrolled parents, and make a case to donors and alumni, all while protecting children's data. That means honoring FERPA on student records and COPPA whenever a page collects information from a child under 13, plus keeping every template accessible under ADA and Section 508. Behind the scenes it connects to the tools your staff live in: a student information system like PowerSchool, an enrollment CRM like Slate for admissions and inquiries, and often a learning platform like Canvas. We design so families move cleanly from search to inquiry without your team rekeying anything.

The same three pillars, tuned to you

How Swarm helps K-12 schools

One team for search, site, and software, so admissions and advancement pull in the same direction.

The difference

We treat admissions and advancement as one funnel, not two projects

Most agencies hand you a pretty site and walk away. We connect the searches families run to the forms they fill out to the systems your staff manage, then keep improving all three. Because we build our own tools, we can wire your site to Slate and PowerSchool instead of leaving your front office to copy data by hand.

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Common questions

Frequently asked questions

How do you handle FERPA and COPPA on our website?

We build with FERPA and COPPA requirements in mind, keeping student records off public pages and adding parental-consent handling wherever a form could collect data from a child under 13. We coordinate with your administration and legal counsel rather than claiming to certify compliance ourselves.

Can the site connect to PowerSchool and our Slate admissions CRM?

Yes. We route inquiry, tour, and application-interest forms into Slate so admissions works one queue, and we integrate calendars and portals with PowerSchool where your setup allows, so families and staff are not entering the same information twice.

How long until we see SEO results for admissions?

Reputation and branded searches can improve within a couple of months, while competitive program and local private school terms usually build over one to two admissions cycles. We report on inquiries and applications, not just rankings.

Work with us

Ready to fill more seats and strengthen giving?

Let's look at how families and donors find your school today and where inquiries are leaking. We will map SEO, web, and AI to your admissions and advancement goals.