Search, site, and software built for medical and cosmetic practices.
Swarm Digital is a med spa marketing agency that helps aesthetic and cosmetic practices get found, get booked, and stay compliant. We build the search strategy, the website, and the AI tools together, so your growth engine works as one system instead of three disconnected vendors. Every campaign is built around how HIPAA, FDA advertising rules, and your state medical board shape what you can say.
Marketing a medical spa is not like marketing a salon. You operate under HIPAA, so patient data, review requests, and pixel tracking all have to be handled carefully. You advertise devices and injectables that fall under FDA advertising rules, which limit before-and-after claims and outcome promises. Your state medical board governs how a physician-supervised practice presents itself. Meanwhile your day-to-day runs on an aesthetic EMR like Aesthetic Record or Nextech, plus online booking, memberships, POS, and inventory. A generic agency treats your site as a brochure. We treat it as a regulated, systems-heavy business that has to convert while staying inside the lines.
One team for search, site, and software — each shaped to how your industry finds and chooses.
Your patients search locally and by treatment. They type med spa seo intent queries like "Botox near me," "lip filler [city]," "morpheus8 cost," and "medical spa [neighborhood]," often on a phone, often ready to book.
→A med spa website has one job: turn a curious visitor into a booked consultation. We design fast, mobile-first sites with clear treatment menus, transparent financing and membership options, and booking calls to action on every…
→Buyers now ask ChatGPT and Google's AI answers "what is the best med spa in [city]" and "is morpheus8 worth it.
→Most practices juggle one vendor for SEO, another for the website, and a third for anything with AI in it. Swarm is one team for search, site, and software, so nothing falls between the cracks and every piece points at booked consultations. We also build our own tools rather than reselling someone else's dashboard, which means the automations and assistants we deploy are shaped around aesthetic workflows and your compliance requirements, not a generic template.
Book a Consultation →Yes. We build sites, tracking, reviews, and content with HIPAA and FDA advertising rules in mind, and we coordinate with your compliance team before anything launches. We do not make guarantees or outcome claims that those rules restrict.
Yes. We connect your website to platforms like Aesthetic Record and Nextech, plus your online booking, memberships, POS, and inventory, so patients can book without your team rekeying data.
We structure your content and data so tools like ChatGPT and Google's AI answers can cite your practice, and we build compliant AI assistants for booking and patient questions.
Book a call and we will map your treatments, locations, and systems to a plan.
