The Best Website Builder: WordPress vs Wix vs Squarespace vs Shopify
  • April 24th, 2023
  • Web
  • Vadim Dunne

1st supporting image for the article comparing website platforms WordPress, Wix, Squarespace, and Shopify.

Website Builders: An In-Depth Comparison of The Top Four

Creating an online presence for your business is a must these days, and the best way to do this is to have a website. But with so many website builders available, it can be hard to know which one to choose. The good news is that we will be looking at the best four website builders – WordPress, Wix, Squarespace, and Shopify – which all have their own unique advantages. So, let’s take a look at each one in turn and see which is the best for your business. If you are set on only using either WordPress or Wix, check out this article WordPress or Wix: Which Should I Use?

What is WordPress? ‘The Best Website Builder’

WordPress is a powerful tool for anyone seeking to create a website, blog, or another type of web content. Following its release in 2003, WordPress has become one of the most popular content management systems (CMS) on the market, and is now used by over 800 million websites around the world.

Fortunately, the beauty of WordPress lies in its flexibility; you can use WordPress to create any type of website, from a simple blog to a complex eCommerce store. Its user-friendly interface and easy-to-navigate dashboard make it accessible and straightforward for all, from the tech-savvy to the novice.

Furthermore, WordPress also has a huge library of themes, templates, and plugins that allow users to add features and functionality to their websites. Whether it’s a contact form (shown below), a shopping cart, or a social media integration, WordPress’s plugins make it easy to customize your website. 

Contact form

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What is Wix? The ‘Drag and Drop’ Website Builder

Wix is a cloud-based website builder that is designed to help users like yourself create professional and functional websites with minimal effort. Founded in 2006, Wix has since become one of the leading website builders available, allowing users to create websites in minutes with its drag-and-drop interface. This means that you do not need any coding knowledge, and that users can customize their websites with features such as templates.

To add, Wix also ensures that you don’t have to worry about the technical side of their website, as the platform is regularly updated to ensure that you have the most up-to-date security and features.

Moreover, from a design perspective, Wix offers users a wide range of design options. They can choose from over 500 templates, customize them with an intuitive editor, and make use of the platform’s powerful AI design assistant. With these tools, users can create unique and personalized websites that stand out from the crowd. 

What is Squarespace? 

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Squarespace stands out from the crowd due to its user-friendly interface and comprehensive feature set. It offers a drag-and-drop editor and a wide range of templates and designs that make it easy to create a stunning website. Squarespace also offers users a range of customizations, allowing them to tailor their website to their unique needs. With its extensive library of tutorials, guides, and support articles, Squarespace makes it easy for users to get up and running quickly and easily.

Additionally, Squarespace provides powerful analytics, and social media integration features, allowing you to monitor and track your website’s performance, which is essential to any website owner.

What is Shopify? The eCommerce Website Builder

Shopify is an all-in-one eCommerce platform that enables entrepreneurs and business owners to open, manage and scale their online stores with ease. Founded in 2004, Shopify boasts over 1 million active users and over $200 billion worth of products sold through its platform.

in addition, Shopify offers users a wide variety of tools to customize and manage their online stores. From payment processing to inventory management to shipping services, Shopify provides everything entrepreneurs need to get their stores up and running. The platform is designed to be easy to use and intuitive, allowing users to customize their stores as much or as little as they see fit.

In all, Shopify is the perfect website builder for entrepreneurs who want to take control of their online store without having to worry about technicalities. With its comprehensive suite of features and its user-friendly design, Shopify is a great choice for those looking to launch their own successful online store.

The Best Website Builder Experience 

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With different website builders offering different levels of user-friendliness and complexity, it can be hard to know which one to choose. WordPress is a popular choice for those with some technical knowledge, as its wide range of features and customizability make it great for experienced users. However, for beginners, the complexity of WordPress can be a bit overwhelming.

On the other hand, Wix is more straightforward and easy to use, but is also very limiting. Squarespace is user-friendly and easy to use like Wix, but it offers more advanced customization which requires some knowledge of design and even coding. Meanwhile, Shopify is a great choice for those looking to launch an e-commerce site, as it offers the necessary tools and features to do so, but it comes with a learning curve.

Finally, it is also important to consider how comfortable you are with each platform. If you don’t have much experience with website builders, it’s best to choose one that is user-friendly and easy to use, such as Wix or Squarespace. If you already have some knowledge and experience, WordPress or Shopify can be great choices.

Design and Customization Capabilities of Each Website Builder

When it comes to website design and customization, WordPress, Wix, Squarespace, and Shopify all offer a broad range of options. Depending on the purpose of your website, you may prefer one builder over the other.

4th supporting image for the article. Ultimately, the goal is to create a website that is both aesthetically pleasing and easy to navigate. It should also be optimized for Search Engine Optimization, so that your website can be easily found by potential customers.

WordPress Website Builder

WordPress is an open-source website builder, giving users access to a huge library of themes and plugins. This means that users have the freedom to customize their website to their exact specifications. Whether you’re looking for a simple blog layout or something more complex, there’s sure to be a theme or plugin to suit your needs.

Wix Website Builder

Wix is a drag-and-drop website builder. It offers users a wide range of templates and designs that can be customized with ease. Wix also offers a large selection of apps, making it easy for users to integrate different functionalities into their website. 

Squarespace Website Builder

Squarespace offers users a wide range of templates and designs that can be easily customized. It’s great for users who want a professional website without having to learn code. Squarespace also offers users the ability to connect their website to different third-party services, such as social media and e-commerce. 

Shopify Website Builder

Shopify is an eCommerce website builder, offering users a range of themes and templates that can be customized to fit their needs. It’s great for users who are looking to set up an online store, as it includes a range of features such as payment processing, inventory management, and shipping. 

Website Builder: Mobile Optimization 

In the age of mobile, it is increasingly important that businesses and organizations optimize their websites for mobile devices. With almost 60% of web traffic coming from mobile devices, ensuring your website is mobile-friendly is essential for success. Fortunately, WordPress, Wix, Squarespace, and Shopify all offer mobile-friendly themes and templates that make the process of optimizing for mobile easier.

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Although developing a website for mobile can seem daunting, WordPress, Wix, Squarespace, and Shopify make the process easier than ever. With a wide range of mobile-friendly themes and templates, businesses and organizations can create a website that works as well on a phone as it does on a desktop. 

SEO and Website Builders

In relation to SEO, WordPress, Wix, Squarespace, and Shopify have you covered. Each of these four popular website builders offer a wide range of SEO features, allowing you to optimize your website, so it can be easily found on search engines such as Google. WordPress offers Yoast SEO, Wix offers the Wix SEO Wiz, Squarespace offers the Squarespace SEO Checker, and Shopify offers the Shopify SEO Checker. These tools come with a variety of features, such as helping you to research keywords, optimize your titles and descriptions, and monitor your website’s performance on search engines. They also enable you to generate an XML sitemap that helps search engine crawlers crawl your website more efficiently and accurately. 

Undoubtedly, SEO is essential for any website. It helps you to reach more potential customers and to build trust with those customers. Without it, your website may never be found, and all your hard work will be for nothing. If you are unsure of whether your website is properly optimized, check out our article ‘Does Your Business Need SEO?‘.

Our Opinion at Swarm Digital

We believe that WordPress is the best way to go. With its intuitive design and powerful SEO tools, you can easily optimize your website and get it seen by search engines and potential customers. At Swarm Digital, we’re committed to providing our clients with top-notch digital marketing services that deliver real results. Whether you need help with website design, search engine optimization, or social media marketing, our team of experts has the skills and experience needed to help you succeed. We offer a wide range of services designed to meet the needs of businesses of all sizes, including custom WordPress development, local SEO, content marketing, and much more. So if you’re looking for a partner you can trust to help you grow your online presence and reach more customers, look no further than Swarm. You can contact us today for a free consultation.


All four website builders offer a range of hosting options, such as shared hosting, VPS hosting, and dedicated hosting. Shared hosting is a great option for small businesses and those just starting out. It’s the most cost-effective option, as you’re sharing a server with other websites. However, it can be slower and less reliable than other hosting options.

VPS hosting is a great option for businesses that need more control over their hosting environment. It provides a higher level of performance and security than shared hosting, but it also comes with a higher price tag. Dedicated hosting is ideal for businesses that need the highest level of performance and security. It’s the most expensive option, but it provides the highest level of customization and control. 

Website Security 

All popular website builders offer users a wide range of security features to protect their data and keep their website safe. WordPress, Wix, Squarespace, and Shopify all include two-factor authentication, robust password protection, and SSL encryption, ensuring your website is safe from malicious attacks. So, you really can’t go wrong with any of them. 


When deciding on which website builder to use for your website, it’s important to consider the level of support each one offers. This is where WordPress really shines. WordPress offers an extensive support network, with a wide range of options available. Whether you’re a beginner or an experienced user, WordPress provides something for everyone. Its forums provide a great place to ask questions and get help from other users.

Tutorials are also available for beginners to get up and running quickly, and for the more experienced user, there are detailed documentation pages to provide guidance. Wix, Squarespace, and Shopify all offer support options, but none of them come close to what WordPress offers. 

Conclusion: What is The Best Website Builder

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To conclude, WordPress offers users a comprehensive suite of features, including a user-friendly interface, a wide range of plugins, themes, templates, SEO features, hosting options, and security measures. Additionally, it provides users with a wide range of support options, including forums, tutorials, and documentation. With its ease of use and wide range of customization options, WordPress is the perfect website builder for anyone looking to create a professional website. 

Top 5 FAQs About the Best Website Builders

1. What is the best website builder? 

The best website builder will depend on your needs and budget. WordPress, Wix, Squarespace, and Shopify are all popular website builders that offer users a wide range of features and services. It’s important to consider which features and services are most important to you before making a decision.

2. Is WordPress free?

Yes, WordPress is free to use. However, users will need to pay for hosting and other services.

3. Is Wix easy to use?

Yes, Wix is easy to use and has a drag-and-drop editor that makes it easy to create a website in minutes. It’s important to consider how comfortable you are with the builder before making a decision, as the user experience can be a major factor in the success of your website.

4. Does Squarespace offer a free trial?

Yes, Squarespace offers users a free trial. It’s important to consider the pricing of each platform when making a decision, as the pricing can have a major impact on your budget.

5. Is Shopify secure?

Yes, Shopify offers users a wide range of security features, such as two-factor authentication, password protection, and SSL encryption. It’s important to consider the security features of each platform when making a decision, as the security of your website is essential.