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Glossary A–Z

Terms starting with B

17 terms. Search all 545 terms →

SEO

BERT

BERT is a Google language model that reads the full context of words in a query. BERT helps search understand natural, conversational phrasing far better.Read definition →Web Development

Back-End

The back-end is the server-side part of a website that handles data, logic, and the parts users never see. The back-end determines whether a site can scale.Read definition →SEO

Backlink

A backlink is a link from one website to another, used by search engines as a signal of trust and authority. Backlinks remain one of the strongest ranking.Read definition →Web Development

Bandwidth

Bandwidth is the maximum amount of data that can be transferred over a connection in a given time. High bandwidth keeps sites fast under real traffic.Read definition →PPC

Bid Adjustment

A bid adjustment raises or lowers your bid by a percentage for specific conditions like device, location, or time, steering spend toward what converts best.Read definition →PPC

Bid Strategy

A bid strategy sets how you bid in the ad auction, manually or automated, to hit a goal. The right one aligns spending with clicks, conversions, or value.Read definition →Tech Stack

BigCommerce

BigCommerce is a hosted ecommerce platform for building and running online stores. BigCommerce gives merchants a proven engine for checkout and payments.Read definition →SEO

Black Hat SEO

Black hat SEO uses manipulative, guideline-violating tactics to boost rankings fast. The short-term gains rarely survive Google's spam-fighting penalties.Read definition →Social Media

Boosted Post

A boosted post is an organic social post you pay to promote to a wider audience. It is the simplest way to extend the reach of your best content fast.Read definition →Analytics

Bounce (Analytics)

A bounce is a visit where someone leaves without interacting further. A high bounce rate can flag a mismatch between what visitors expect and what they find.Read definition →Analytics

Bounce Rate

Bounce rate is the percentage of visitors who leave a site after viewing only one page. Read in context, bounce rate flags pages that fail to hold visitors.Read definition →Web Design

Brand Identity

Brand identity is the set of visual and verbal elements that make a company recognizable. Consistency builds recognition and trust across every touchpoint.Read definition →Content & Email

Brand Voice

Brand voice is the consistent personality and style a company expresses in all its writing. It makes a brand instantly recognizable and builds lasting trust.Read definition →SEO

Branded Search

Branded search is any query that includes your business or product name. High branded search volume signals demand and usually converts at a strong rate.Read definition →SEO

Breadcrumb

A breadcrumb is a navigation trail showing where a page sits within a website's hierarchy. Breadcrumbs improve navigation and can appear in search.Read definition →PPC

Broad Match

Broad match shows ads for the widest range of searches related to a keyword, including synonyms. It maximizes reach and pairs well with smart bidding.Read definition →Web Development

Bundler

A bundler is a build tool that combines and optimizes code and assets into efficient files for the browser. It helps sites load faster and stay clean to build.Read definition →