About
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About Swarm
Our story, team & what we build
Meet the Team
The people behind the work
Industries
SEO, web & AI for 51 industries
Locations
Where we work — city by city
Digital Marketing
Our full-service approach — SEO, web & AI
SEO
▾
Core SEO
Local SEO
Win the map pack near your door
Hyperlocal SEO
Dominate a tight radius
Technical SEO
The plumbing Google depends on
On-Site SEO
On-page signals that rank
SEO Audits
Find what’s holding you back
Specialized
Google Business Profile
The map pack’s biggest lever
E-commerce SEO
Rank product & category pages
Franchise & Multi-Location
SEO that scales across locations
White-Glove SEO
Fully-managed, done for you
SEO Content Writing
Content built to rank & be cited
AI Search & Reputation
AI SEO
SEO at scale, done responsibly
GEO
Get cited by AI answer engines
Review Management
Reviews that rank and convert
All SEO Services
The full SEO overview
Web
▾
Design & Build
Web Design
Brand-driven design that looks the part and converts.
Web Development
Custom front- and back-end builds that don't break.
Web App Development
Custom web applications and internal tools.
Landing Pages
Focused pages engineered to convert campaigns.
Platforms
WordPress
The world’s most popular CMS, built and maintained right.
Shopify
High-converting stores on the platform built for commerce.
Squarespace
Polished, low-maintenance sites for lean teams.
Headless
Decoupled builds for speed, flexibility, and scale.
E-commerce Development
Storefronts that sell and scale across platforms.
Care & Compliance
Website Migration
Replatform without losing rankings or data.
Maintenance & Hosting
Managed hosting, updates, and uptime.
ADA Compliance
Accessible sites that meet WCAG and reduce risk.
All Web Services
The full web overview
AI
▾
Build
AI Development
Custom AI software, shipped to production.
AI Agents
Autonomous agents that do real work.
AI Chatbots
Support and sales bots that actually help.
Vibe Coding Conversion
Turn AI-built prototypes into real software.
MVP Consulting
Get to a fundable, buildable MVP fast.
Operate
AI Systems Automation
Automate the workflows eating your team's time.
AI Integrations
AI wired into the tools you already run.
AI Monitoring
Keep AI systems accurate, safe, and observed.
Advise & AI Search
AI Consulting
Strategy for what's worth building and what isn't.
AI Readiness Audit
Where AI can help your business today.
AI Training
Upskill your team on practical AI.
AI SEO
Optimize for AI search
GEO
Be the source AI cites
Work
Resources
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Blog
Insights, updates & opinions
Glossary
SEO, web & AI terms explained
Guides
In-depth, practical how-tos
Free SEO & AI Audit
Grade your site in seconds — free
Book a Consultation
✕
About
›
About Swarm
Meet the Team
Industries
Locations
Digital Marketing
SEO
›
Local SEO
Hyperlocal SEO
Technical SEO
On-Site SEO
SEO Audits
Google Business Profile
E-commerce SEO
Franchise & Multi-Location
White-Glove SEO
SEO Content Writing
AI SEO
GEO
Review Management
All SEO Services
Web
›
Web Design
Web Development
Web App Development
Landing Pages
WordPress
Shopify
Squarespace
Headless
E-commerce Development
Website Migration
Maintenance & Hosting
ADA Compliance
All Web Services
AI
›
AI Development
AI Agents
AI Chatbots
Vibe Coding Conversion
MVP Consulting
AI Systems Automation
AI Integrations
AI Monitoring
AI Consulting
AI Readiness Audit
AI Training
AI SEO
GEO
Work
Resources
›
Blog
Glossary
Guides
Free SEO & AI Audit
Book a Consultation
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Web Design
UI
UI is the visual and interactive surface a person uses to operate a website or app. Polished, consistent UI builds trust instantly and makes a site easy to act.
Read definition →
SEO
URL Slug
A URL slug is the readable part of a web address that identifies a page. Clean, keyword-rich slugs help users and search engines grasp a page at a glance.
Read definition →
Analytics
UTM Parameter
A UTM parameter is a tag added to a URL to track where a click came from. Consistent tagging proves which campaigns actually drive your traffic and sales.
Read definition →
Web Design
UX
UX is the overall experience a person has using a website, app, or product. UX directly drives conversions and loyalty. A confusing site loses sales no amount.
Read definition →
Analytics
Unique Visitor
A unique visitor is one person who visits your site in a set period, counted once. It reveals the true size of your audience, not just repeat activity.
Read definition →
Content & Email
Unsubscribe Rate
Unsubscribe rate is the percentage of email recipients who opt out after a send. A rising rate is an early warning about content, frequency, or targeting.
Read definition →
Web Development
Uptime
Uptime is the percentage of time a website or server stays online and available. High uptime protects revenue, trust, and consistent search crawling.
Read definition →
Web Design
User Flow
A user flow is the path a person takes to complete a task on a site. Mapping user flows removes friction and lifts conversions along key journeys.
Read definition →
Social Media
User-Generated Content
User-generated content is brand-related content created by customers, not the brand. UGC builds trust and provides authentic, low-cost social proof.
Read definition →
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