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Glossary A–Z

Terms starting with K

12 terms. Search all 545 terms →

Analytics

KPI

A KPI, or key performance indicator, is a metric that measures progress toward a goal. Clear KPIs turn vague objectives into measurable, trackable targets.Read definition →Web Design

Keyboard Navigation

Keyboard navigation lets people operate a website using only a keyboard, no mouse required. It is essential for accessibility and legal compliance work.Read definition →SEO

Keyword

A keyword is a word or phrase people type into a search engine, and that content is optimized to target. Targeting the right keywords means showing up for.Read definition →SEO

Keyword Cannibalization

Keyword cannibalization is when multiple pages on one site compete for the same term and weaken each other. Fixing cannibalization consolidates ranking.Read definition →SEO

Keyword Density

Keyword density is the percentage of times a keyword appears in a page's text. Once a ranking factor, obsessing over it now risks looking like keyword stuffing.Read definition →SEO

Keyword Difficulty

Keyword difficulty is a score estimating how hard it is to rank on page one for a term. Keyword difficulty helps you pick battles you can actually win.Read definition →PPC

Keyword Planner

Keyword Planner is a free Google Ads tool for discovering keywords, checking search volume, and estimating bids and costs before you launch a campaign.Read definition →SEO

Keyword Research

Keyword research is the process of finding the terms people search so you can target them with content. Keyword research tells you what customers actually.Read definition →SEO

Keyword Stuffing

Keyword stuffing is the spam practice of overloading a page with repeated keywords to game rankings. Google now penalizes it, so write naturally for readers.Read definition →Tech Stack

Klaviyo

Klaviyo is an email and SMS platform built for e-commerce and data-driven marketing. Klaviyo turns store data into personalized, revenue-driving flows.Read definition →AI / GEO

Knowledge Graph

A knowledge graph is a network of facts that links entities like people, places, and brands by their relationships. It helps engines understand meaning.Read definition →SEO

Knowledge Panel

A knowledge panel is the info box on Google that summarizes a person, brand, or place. A knowledge panel signals authority and controls your first.Read definition →