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Glossary A–Z

Terms starting with E

21 terms. Search all 545 terms →

SEO

E-E-A-T

E-E-A-T is Google's framework for judging content by Experience, Expertise, Authoritativeness, and Trustworthiness. It shapes how quality gets ranked.Read definition →Content & Email

Ebook

An ebook is a digital, downloadable book often used in marketing as a lead magnet. It packages useful guidance into a polished resource that captures leadsRead definition →Web Development

Edge Function

An edge function is code that runs on servers near the visitor instead of one central location. Edge functions cut latency for faster, personalized pages.Read definition →Tech Stack

Elementor

Elementor is a popular page builder plugin for WordPress that lets users design pages visually, without code. Elementor speeds up marketing page updates.Read definition →Content & Email

Email Click Rate

Email click rate is the percentage of recipients who click a link inside an email. It measures whether your message and offer actually drove engagement.Read definition →Content & Email

Email Marketing

Email marketing is the practice of sending targeted messages to a list of subscribers to drive sales and loyalty. It remains one of the highest ROI channels.Read definition →Web Design

Empty State

An empty state is the screen a user sees when there is no content to display yet. A thoughtful empty state guides new users and turns a dead end into a step.Read definition →Analytics

Engaged Session

An engaged session is a visit that lasts over 10 seconds, has a conversion, or two page views. It measures real interest instead of accidental clicks.Read definition →Social Media

Engagement Rate

Engagement rate is the percentage of an audience that interacts with a piece of social content.Read definition →PPC

Enhanced CPC

Enhanced CPC is a semi-automated Google Ads bid strategy that adjusts your manual bids toward clicks likely to convert, blending control with automation.Read definition →Analytics

Enhanced Ecommerce

Enhanced ecommerce is a set of analytics features that track detailed shopping behavior across the funnel. It shows exactly where shoppers abandon carts.Read definition →AI / GEO

Entity Recognition

Entity recognition is AI that finds and labels named things like people, brands, and places in text. It helps machines grasp what content is about.Read definition →SEO

Entity SEO

Entity SEO optimizes content around the people, places, and things search engines recognize, building the topical authority that powers modern rankings.Read definition →Web Development

Environment Variable

An environment variable is a named value stored outside code that configures how an app runs. It keeps secrets and settings safe and portable across servers.Read definition →Web Development

Event Listener

An event listener is code that waits for an action, like a click, and runs a function in response. It is how web pages react to almost any user interaction.Read definition →Analytics

Event Tracking

Event tracking records specific actions like clicks, downloads, and form submissions. It shows what visitors actually do, not just which pages they load.Read definition →Analytics

Events per Session

Events per session is the average number of tracked interactions in a single visit. A higher number usually means visitors explore and engage more deeply.Read definition →Content & Email

Evergreen Content

Evergreen content stays relevant and valuable for years, drawing steady traffic long after it is published. It delivers compounding returns on SEO effort.Read definition →PPC

Exact Match

Exact match shows ads only for searches with the same meaning as your keyword. It offers the tightest control and typically the highest-intent traffic.Read definition →Analytics

Exit Rate

Exit rate is the percentage of visitors who leave your site from a specific page. It pinpoints where people drop off so you can fix the pages leaking visitors.Read definition →PPC

Expected CTR

Expected CTR is Google's prediction of how likely your ad is to be clicked. As a Quality Score factor, it affects your ad rank and the cost you pay per click.Read definition →