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Glossary A–Z

Terms starting with L

24 terms. Search all 545 terms →

AI / GEO

LLM

An LLM is an AI model trained on huge amounts of text to understand and generate human language. LLMs power ChatGPT, AI search, and modern content tools.Read definition →SEO

LSI Keywords

LSI keywords are terms conceptually related to a main keyword, used to add topical context. The label is dated, but the depth it encourages still helps.Read definition →PPC

Landing Page

A landing page is a focused page built to convert traffic from a specific campaign into action. Sending campaign traffic to a focused landing page instead of.Read definition →PPC

Landing Page Experience

Landing page experience is Google's measure of how useful and relevant your page is to ad clickers. A strong score raises Quality Score and lowers costs.Read definition →SEO

Largest Contentful Paint

Largest Contentful Paint measures how long until a page's main content loads. As a Core Web Vital, a fast LCP directly supports rankings and user experience.Read definition →Analytics

Last-Click Attribution

Last-click attribution gives all conversion credit to the final touchpoint before a sale. Simple to use, but it ignores the channels that start the journey.Read definition →Web Development

Lazy Loading

Lazy loading defers loading images and content until a visitor is about to see them. Lazy loading speeds up first paint and saves bandwidth.Read definition →Content & Email

Lead Magnet

A lead magnet is a free, valuable offer given in exchange for a prospect's contact details. It is how businesses turn anonymous visitors into subscribers.Read definition →SEO

Link Building

Link building is the practice of earning links from other sites to raise your authority and rankings. Quality link building is one of the strongest.Read definition →SEO

Link Farm

A link farm is a group of sites that link to each other in bulk to inflate rankings. Link farms violate Google guidelines and lead to harsh penalties.Read definition →SEO

Link Juice

Link juice is the ranking value passed from one page to another through a link. Understanding link juice helps you steer authority to the pages.Read definition →SEO

Link Velocity

Link velocity is the rate at which a website gains or loses backlinks over time. A natural link velocity signals healthy, organic growth to search engines.Read definition →Content & Email

List Segmentation

List segmentation is dividing an email list into targeted groups so each gets more relevant messages. It reliably lifts opens, clicks, and conversions.Read definition →Content & Email

Listicle

A listicle is an article structured as a numbered or bulleted list. Its scannable format is easy to read, easy to share, and reliably draws clicks.Read definition →Web Development

Load Balancing

Load balancing spreads incoming traffic across multiple servers so no single one is ever overwhelmed. It keeps sites fast and online even as demand grows.Read definition →SEO

Local SEO

Local SEO is the practice of ranking a business in searches tied to a specific geographic area. For any business with a service area, local SEO is where.Read definition →Web Development

Local Storage

Local storage is a browser feature that saves key-value data on a user's device with no expiry. It keeps preferences and state without hitting the server.Read definition →PPC

Location Extension

A location extension adds your business address, a map pin, and distance to a search ad, helping nearby customers find and visit your physical location.Read definition →SEO

Log File Analysis

Log file analysis reviews server logs to see exactly how search bots crawl a site. Log file analysis reveals real crawler behavior that other SEO tools.Read definition →Web Design

Logo Design

Logo design is the process of creating the primary graphic mark that represents a brand. A strong logo is often a customer's first and most lasting impression.Read definition →SEO

Long-Tail Keyword

A long-tail keyword is a longer, specific search phrase with lower volume but higher intent. Long-tail keywords are easier to rank for and convert far.Read definition →PPC

Lookalike Audience

A lookalike audience is a group of new prospects who share traits with your existing customers, found by an ad platform to expand reach efficiently.Read definition →Analytics

Looker Studio

Looker Studio is Google's free tool for building interactive dashboards and reports from your data. It consolidates scattered marketing data into one view.Read definition →AI / GEO

llms.txt

llms.txt is a proposed standard file that tells AI models which of a site's content to read and prioritize. It helps you shape how AI sees your website.Read definition →