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About Swarm
Our story, team & what we build
Meet the Team
The people behind the work
Industries
SEO, web & AI for 51 industries
Locations
Where we work — city by city
Digital Marketing
Our full-service approach — SEO, web & AI
SEO
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Core SEO
Local SEO
Win the map pack near your door
Hyperlocal SEO
Dominate a tight radius
Technical SEO
The plumbing Google depends on
On-Site SEO
On-page signals that rank
SEO Audits
Find what’s holding you back
Specialized
Google Business Profile
The map pack’s biggest lever
E-commerce SEO
Rank product & category pages
Franchise & Multi-Location
SEO that scales across locations
White-Glove SEO
Fully-managed, done for you
SEO Content Writing
Content built to rank & be cited
AI Search & Reputation
AI SEO
SEO at scale, done responsibly
GEO
Get cited by AI answer engines
Review Management
Reviews that rank and convert
All SEO Services
The full SEO overview
Web
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Design & Build
Web Design
Brand-driven design that looks the part and converts.
Web Development
Custom front- and back-end builds that don't break.
Web App Development
Custom web applications and internal tools.
Landing Pages
Focused pages engineered to convert campaigns.
Platforms
WordPress
The world’s most popular CMS, built and maintained right.
Shopify
High-converting stores on the platform built for commerce.
Squarespace
Polished, low-maintenance sites for lean teams.
Headless
Decoupled builds for speed, flexibility, and scale.
E-commerce Development
Storefronts that sell and scale across platforms.
Care & Compliance
Website Migration
Replatform without losing rankings or data.
Maintenance & Hosting
Managed hosting, updates, and uptime.
ADA Compliance
Accessible sites that meet WCAG and reduce risk.
All Web Services
The full web overview
AI
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Build
AI Development
Custom AI software, shipped to production.
AI Agents
Autonomous agents that do real work.
AI Chatbots
Support and sales bots that actually help.
Vibe Coding Conversion
Turn AI-built prototypes into real software.
MVP Consulting
Get to a fundable, buildable MVP fast.
Operate
AI Systems Automation
Automate the workflows eating your team's time.
AI Integrations
AI wired into the tools you already run.
AI Monitoring
Keep AI systems accurate, safe, and observed.
Advise & AI Search
AI Consulting
Strategy for what's worth building and what isn't.
AI Readiness Audit
Where AI can help your business today.
AI Training
Upskill your team on practical AI.
AI SEO
Optimize for AI search
GEO
Be the source AI cites
Work
Resources
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Insights, updates & opinions
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SEO, web & AI terms explained
Guides
In-depth, practical how-tos
Free SEO & AI Audit
Grade your site in seconds — free
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About
›
About Swarm
Meet the Team
Industries
Locations
Digital Marketing
SEO
›
Local SEO
Hyperlocal SEO
Technical SEO
On-Site SEO
SEO Audits
Google Business Profile
E-commerce SEO
Franchise & Multi-Location
White-Glove SEO
SEO Content Writing
AI SEO
GEO
Review Management
All SEO Services
Web
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Web Design
Web Development
Web App Development
Landing Pages
WordPress
Shopify
Squarespace
Headless
E-commerce Development
Website Migration
Maintenance & Hosting
ADA Compliance
All Web Services
AI
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AI Development
AI Agents
AI Chatbots
Vibe Coding Conversion
MVP Consulting
AI Systems Automation
AI Integrations
AI Monitoring
AI Consulting
AI Readiness Audit
AI Training
AI SEO
GEO
Work
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Blog
Glossary
Guides
Free SEO & AI Audit
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Tech Stack
SEMrush
SEMrush is an SEO and marketing toolkit for keyword, competitor, and traffic research. SEMrush reveals what rivals rank for so you can win their traffic.
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SEO
SEO
SEO is the practice of improving a website so it ranks higher in unpaid search engine results. Organic search is often the highest-intent, lowest-cost traffic.
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SEO
SEO Audit
An SEO audit is a comprehensive examination of a website to find the technical, content, and off-page issues holding back its search performance and growth.
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SEO
SERP
A SERP is the page of results a search engine returns after someone enters a query. Knowing the SERP layout for your target keywords shapes strategy. Winning a.
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SEO
SERP Features
SERP features are the rich results on a search page beyond standard links, like snippets, maps, and images. Winning SERP features captures attention.
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Content & Email
SPF
SPF is an email authentication standard that lists which servers are allowed to send mail for your domain. It helps block spoofing and protect deliverability.
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Web Development
SQL
SQL is a standard language for querying and managing data in relational databases. SQL powers the reporting and data work behind most websites and apps.
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Web Development
SSL
SSL is the technology that encrypts data between a browser and a website, shown by HTTPS and the padlock. SSL is now mandatory: without it, browsers flag your.
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Web Development
SVG
SVG is a resolution-independent image format built from code, so graphics stay sharp at any size. SVGs keep logos and icons crisp and fast to load.
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Analytics
Sample Size
Sample size is the number of visitors or observations included in a test or study. Planning it upfront ensures results are trustworthy before you act on them.
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Tech Stack
Sanity
Sanity is a headless CMS that manages structured content for websites and apps. A structured headless CMS like Sanity gives editors a clean workflow while.
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SEO
Schema Markup
Schema markup is code that labels page content so search engines understand it and can show rich results. Schema markup helps you win rich results and AI.
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Tech Stack
Screaming Frog
Screaming Frog is a desktop SEO tool that crawls a website the way a search engine would. Screaming Frog reveals hidden technical errors in one crawl.
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Web Design
Screen Reader
A screen reader is assistive software that converts on-screen content into speech or braille. Designing for it widens reach and supports compliance.
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Analytics
Scroll Depth
Scroll depth measures how far down a page visitors scroll, often in quarters. It reveals whether people reach your key content, offers, and calls to action.
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PPC
Search Campaign
A search campaign runs text ads on Google's results pages, targeting the keywords people type. It reaches buyers at the exact moment of high intent.
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SEO
Search Intent
Search intent is the underlying goal behind a query, such as to learn, compare, or buy. Matching search intent is the fastest way to rank and convert.
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SEO
Search Volume
Search volume is the average number of times a keyword is searched per month. Search volume shows the size of the demand behind any keyword you target.
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Analytics
Segment
A segment is a subset of your audience or data grouped by shared traits. Comparing segments shows which audiences convert best and deserve more of your focus.
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Web Development
Semantic HTML
Semantic HTML uses tags that describe the meaning of content, like header and article, not just its appearance. It boosts accessibility and SEO.
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SEO
Semantic Search
Semantic search is a search engine's ability to interpret the meaning and intent behind a query, not just match keywords. It rewards depth and clear intent.
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AI / GEO
Semantic Similarity
Semantic similarity measures how close two pieces of text are in meaning, not just shared words. It helps AI match questions to the right content.
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Tech Stack
SendGrid
SendGrid is a cloud email delivery service, now part of Twilio, for sending email reliably at scale. SendGrid keeps important email out of spam folders.
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Content & Email
Sender Reputation
Sender reputation is a score mailbox providers assign to an email sender that determines inbox placement. A strong reputation keeps your email out of spam.
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AI / GEO
Sentiment Analysis
Sentiment analysis is AI that reads text and judges whether the tone is positive, negative, or neutral. It turns reviews and posts into measurable signal.
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Web Development
Server-Side Rendering
Server-side rendering generates a page's full HTML on the server for each request, so it arrives ready to display. It aids load speed and search crawling.
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Analytics
Server-Side Tagging
Server-side tagging processes marketing and analytics tags on a server, not the browser. It boosts site speed, data accuracy, and control over shared data.
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Web Development
Serverless
Serverless is a model where developers run code without managing servers, paying only for what runs. It scales automatically and cuts operations overhead.
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SEO
Service Area Business
A service area business serves customers at their locations rather than a storefront, like a plumber or mobile groomer. Get local visibility without a shop.
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Analytics
Session
A session is one visit to a website, grouping all a user's actions within a set time. Sessions are the building block of nearly every traffic report you read.
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Social Media
Share of Voice
Share of voice is the percentage of total market conversation or ad spend a brand owns versus its competitors, showing how visible you are in your space.
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Web Development
Shared Hosting
Shared hosting is a low-cost plan where many websites share one server. It suits small sites, but its limits can throttle speed as traffic and demand grow.
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Tech Stack
Shopify
Shopify is a hosted platform for building and running online stores. Shopify lets businesses launch e-commerce quickly and scale sales without servers.
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PPC
Shopping Ads
Shopping ads show a product's image, price, and store name directly in Google results. They put products in front of buyers ready to compare and purchase.
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PPC
Similar Audience
A similar audience is a pool of new users who resemble your existing customers. It scales prospecting while keeping targeting close to proven traits.
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Web Development
Single-Page Application
A single-page application loads one page and updates content dynamically, with no full reloads, for an app-like feel. It suits interactive web tools.
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SEO
Site Architecture
Site architecture is how a website's pages are organized and linked into a logical structure. It shapes crawlability, rankings, and the user experience.
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PPC
Sitelink Extension
A sitelink extension adds extra clickable links beneath a search ad, sending users to specific pages like pricing or contact and increasing ad real estate.
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SEO
Sitelink Search Box
A sitelink search box is a search field Google could display under a brand's listing, letting users search the site directly from results. Strong brand.
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SEO
Sitelinks
Sitelinks are the extra sub-page links Google shows beneath a main search result. Sitelinks expand your footprint and guide users to the right page.
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Web Design
Skeleton Screen
A skeleton screen is a placeholder that shows the shape of content while data loads. It makes a site feel faster by showing progress instead of a blank wait.
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PPC
Smart Bidding
Smart bidding uses Google's machine learning to set bids in real time for conversions or value. It optimizes each auction using signals no human can process.
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Social Media
Social Listening
Social listening monitors online conversations about your brand, competitors, and industry. It surfaces insights that guide strategy and catch issues early.
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Social Media
Social Proof
Social proof is people's tendency to copy others when deciding what to buy. Reviews and testimonials use it to reassure hesitant buyers and lift conversions.
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SEO
Soft 404
A soft 404 is a page that shows a missing-content message but returns a success status code instead of a real 404. This confuses and misleads search engines.
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Content & Email
Soft Bounce
A soft bounce is an email that fails to deliver for a temporary reason, like a full inbox. Soft bounces warn you to watch an address before it goes bad.
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Tech Stack
Squarespace
Squarespace is an all-in-one builder for creating polished websites without code. Squarespace lets brands launch a professional site fast, no developer.
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Web Development
Staging Environment
A staging environment is a private copy of a live site used to test changes before release. Staging catches problems before real users ever see them.
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Web Development
State Management
State management is how an app tracks and updates its changing data across the interface. Good state management keeps complex apps predictable and fast.
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Web Development
Static Site Generation
Static site generation builds pages into fixed HTML files ahead of time, so they load fast and securely. It boosts speed, rankings, and conversions.
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Analytics
Statistical Significance
Statistical significance is the likelihood a result reflects a real effect, not random chance. It keeps you from acting on noise before rolling out changes.
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Web Design
Sticky Header
A sticky header is a navigation bar that stays fixed at the top as the user scrolls. It keeps navigation and calls to action within reach on long pages.
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Social Media
Story
A story is a full-screen social post that disappears after 24 hours. Stories drive frequent, casual engagement and keep brands top of mind daily.
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Tech Stack
Storyblok
Storyblok is a headless content management system built around a visual, click-to-edit interface. Storyblok lets marketers edit headless content visually.
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SEO
Striking Distance Keyword
A striking distance keyword ranks near the top, often positions 11 to 20, and can be pushed onto page one. Striking distance keywords are the fastest wins.
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Tech Stack
Stripe
Stripe is a payment platform that lets websites and apps accept cards and online payments. Stripe makes it simple to charge customers and grow revenue.
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SEO
Structured Data
Structured data is code that organizes page information so search engines can understand it. Structured data unlocks rich results and helps AI engines.
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AI / GEO
Structured Output
Structured output is AI generated data returned in a strict, predefined format like JSON so software can use it reliably. It makes AI safe to build on.
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PPC
Structured Snippet
A structured snippet adds a labeled list beneath a search ad, like Services or Brands, so searchers see the range of what you offer before they click.
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Web Design
Style Guide
A style guide is a document that defines a brand's visual and content rules. It keeps logos, colors, type, and tone consistent across every touchpoint.
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Web Development
Subdomain
A subdomain is a prefix on your main domain, like blog.example.com, used to organize distinct sections. Subdomains separate content, apps, or regions.
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Content & Email
Subheadline
A subheadline is a secondary line of text that supports the headline by adding detail or context. It bridges the headline and the body to keep readers moving.
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Tech Stack
Supabase
Supabase is an open source backend platform, built on PostgreSQL, often used as a Firebase alternative. Supabase adds a full backend without vendor lock-in.
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