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Glossary A–Z

Terms starting with I

14 terms. Search all 545 terms →

Web Design

Iconography

Iconography is the coherent set of symbols used across an interface to represent actions and ideas. Consistent icons speed comprehension and feel professional.Read definition →SEO

Image SEO

Image SEO is the practice of optimizing images so they rank in image search and load fast. It drives visibility, accessibility, and better page speed.Read definition →PPC

Impression Share

Impression share is the percentage of eligible impressions your ads actually received. It reveals how much available traffic you are missing and why.Read definition →PPC

In-Market Audience

An in-market audience is a group Google identifies as actively researching or ready to buy a specific product or service, letting you target high intent.Read definition →SEO

Index Bloat

Index bloat is when too many low-value pages from your site are indexed by Google, diluting quality signals. Index bloat wastes crawl budget and hurts ranking.Read definition →SEO

Indexing

Indexing is when a search engine stores and organizes a page so it can appear in results. Indexing is the gateway to ranking, because a page that is.Read definition →Social Media

Influencer Marketing

Influencer marketing partners with trusted creators to promote a brand to their audience. It builds credibility and reaches buyers through real voices.Read definition →Content & Email

Infographic

An infographic is a visual that presents information or data in an easy-to-scan graphic format. It makes complex points memorable and highly shareable.Read definition →Web Design

Information Architecture

Information architecture is how a site's content is structured, organized, and labeled. Sound IA helps users and search engines find what they need.Read definition →SEO

Informational Query

An informational query is a search seeking knowledge or an answer rather than a purchase. Ranking for these builds authority and fills the top of your funnel.Read definition →SEO

Interaction to Next Paint

Interaction to Next Paint measures how quickly a page responds to user input. As a Core Web Vital, a low INP means a site feels snappy and responsive.Read definition →SEO

Internal Linking

Internal linking connects pages within your own site to guide users and spread ranking authority. Internal linking is a free, powerful lever for both.Read definition →Web Development

Islands Architecture

Islands architecture ships a mostly static page with small isolated pockets of interactivity. It delivers fast loads without shipping heavy JavaScript.Read definition →Web Development

iFrame

An iframe is an HTML element that embeds one web page inside another. Iframes let you drop in maps, videos, and widgets without custom code.Read definition →