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Glossary A–Z

Terms starting with T

29 terms. Search all 545 terms →

SEO

TF-IDF

TF-IDF is a formula that weighs how important a word is to a document versus a wider corpus. SEOs use it to find terms strong pages cover that yours misses.Read definition →Web Development

TLD

A TLD is the last part of a domain name, like .com or .org, sitting at the top of the DNS hierarchy. Your TLD shapes trust, branding, and reach.Read definition →Tech Stack

Tailwind CSS

Tailwind CSS is a utility-first framework that styles websites with small classes in the markup. Tailwind CSS speeds builds and keeps design consistent.Read definition →PPC

Target CPA

Target CPA is a Google Ads smart bidding strategy that sets bids automatically to win as many conversions as possible at your chosen cost per acquisition.Read definition →PPC

Target ROAS

Target ROAS is a Google Ads smart bidding strategy that sets bids to maximize conversion value at your chosen return on ad spend, prioritizing revenue.Read definition →SEO

Technical SEO

Technical SEO optimizes site speed, crawling, indexing, and structure so search engines can access your pages.Read definition →AI / GEO

Temperature

Temperature is a setting that controls how random or predictable an AI model's output is. Low values give safe, focused text; high values add variety.Read definition →Web Development

Theme

A theme is a collection of files that controls a website's design and layout on a platform like WordPress. Themes set the look without touching core code.Read definition →SEO

Thin Content

Thin content is a page that offers little unique value to visitors or search engines. Thin content drags down rankings and wastes crawl budget across.Read definition →Analytics

Third-Party Cookie

A third-party cookie is a file set by an outside domain to track users across websites. Their decline is reshaping how digital marketing targets and measures.Read definition →Analytics

Time on Page

Time on page is the average time a visitor spends on one page before leaving. It signals whether your content holds attention and keeps readers reading.Read definition →SEO

Time to First Byte

Time to First Byte measures how long a browser waits for the first byte of a server's response. A fast TTFB underpins every other speed metric on the page.Read definition →SEO

Title Tag

A title tag is the HTML element that sets a page's title, shown in search results and the browser tab. It's the strongest on-page signal you control.Read definition →AI / GEO

Token

A token is a small chunk of text, often a word or word piece, that an AI model processes. Tokens set how models read your input and how usage is priced.Read definition →Content & Email

Tone of Voice

Tone of voice is the attitude and emotional style a brand expresses in its writing. A consistent tone builds recognition and trust across every channel.Read definition →Web Design

Tooltip

A tooltip is a small text label that appears on hover or focus to explain an element. Tooltips add context without cluttering a layout, if used with care.Read definition →PPC

Top of Page Rate

Top of page rate is the share of your Google Ads impressions shown above the organic results. It reveals whether your ads reach the positions people see.Read definition →SEO

Topic Cluster

A topic cluster is a group of related pages linked to one central pillar page on a subject. Topic clusters signal expertise and lift a whole subject.Read definition →SEO

Toxic Backlink

A toxic backlink is a low-quality or spammy inbound link that can harm your rankings. Spotting toxic backlinks protects your site from penalties.Read definition →Analytics

Tracking Pixel

A tracking pixel is a tiny invisible image or code snippet that records user actions on a web page. Tracking pixels power conversion tracking and retargeting.Read definition →Analytics

Traffic Source

A traffic source is where your visitors come from, such as search, social, or referral. Knowing it shows which channels to invest in and which to cut.Read definition →SEO

Trailing Slash

A trailing slash is the forward slash at the end of a URL. Handling it consistently prevents duplicate-content issues and keeps link signals from splitting.Read definition →AI / GEO

Training Data

Training data is the collection of examples an AI model learns from during development. Its quality and range shape what the model can do and how it errs.Read definition →Content & Email

Transactional Email

A transactional email is an automated message triggered by a user action, like a receipt or password reset. Transactional emails earn high open rates.Read definition →SEO

Transactional Query

A transactional query is a search made with intent to buy or act, like 'buy running shoes.' These searches convert best and are worth ranking and bidding on.Read definition →AI / GEO

Transformer

A transformer is the neural network architecture behind modern AI, using attention to weigh how words relate. It powers nearly every large language model.Read definition →Tech Stack

Twilio

Twilio is a cloud communications platform that lets apps send texts, calls, and messages through APIs. Twilio powers alerts, reminders, and secure logins.Read definition →Web Development

TypeScript

TypeScript is a version of JavaScript that adds type checking to catch errors before code runs. TypeScript makes large codebases safer and easier to maintain.Read definition →Web Design

Typography

Typography is the art of arranging type for legible, appealing text. It shapes readability, brand personality, and how easily content is understood.Read definition →