About
▾
About Swarm
Our story, team & what we build
Meet the Team
The people behind the work
Industries
SEO, web & AI for 51 industries
Locations
Where we work — city by city
Digital Marketing
Our full-service approach — SEO, web & AI
SEO
▾
Core SEO
Local SEO
Win the map pack near your door
Hyperlocal SEO
Dominate a tight radius
Technical SEO
The plumbing Google depends on
On-Site SEO
On-page signals that rank
SEO Audits
Find what’s holding you back
Specialized
Google Business Profile
The map pack’s biggest lever
E-commerce SEO
Rank product & category pages
Franchise & Multi-Location
SEO that scales across locations
White-Glove SEO
Fully-managed, done for you
SEO Content Writing
Content built to rank & be cited
AI Search & Reputation
AI SEO
SEO at scale, done responsibly
GEO
Get cited by AI answer engines
Review Management
Reviews that rank and convert
All SEO Services
The full SEO overview
Web
▾
Design & Build
Web Design
Brand-driven design that looks the part and converts.
Web Development
Custom front- and back-end builds that don't break.
Web App Development
Custom web applications and internal tools.
Landing Pages
Focused pages engineered to convert campaigns.
Platforms
WordPress
The world’s most popular CMS, built and maintained right.
Shopify
High-converting stores on the platform built for commerce.
Squarespace
Polished, low-maintenance sites for lean teams.
Headless
Decoupled builds for speed, flexibility, and scale.
E-commerce Development
Storefronts that sell and scale across platforms.
Care & Compliance
Website Migration
Replatform without losing rankings or data.
Maintenance & Hosting
Managed hosting, updates, and uptime.
ADA Compliance
Accessible sites that meet WCAG and reduce risk.
All Web Services
The full web overview
AI
▾
Build
AI Development
Custom AI software, shipped to production.
AI Agents
Autonomous agents that do real work.
AI Chatbots
Support and sales bots that actually help.
Vibe Coding Conversion
Turn AI-built prototypes into real software.
MVP Consulting
Get to a fundable, buildable MVP fast.
Operate
AI Systems Automation
Automate the workflows eating your team's time.
AI Integrations
AI wired into the tools you already run.
AI Monitoring
Keep AI systems accurate, safe, and observed.
Advise & AI Search
AI Consulting
Strategy for what's worth building and what isn't.
AI Readiness Audit
Where AI can help your business today.
AI Training
Upskill your team on practical AI.
AI SEO
Optimize for AI search
GEO
Be the source AI cites
Work
Resources
▾
Blog
Insights, updates & opinions
Glossary
SEO, web & AI terms explained
Guides
In-depth, practical how-tos
Free SEO & AI Audit
Grade your site in seconds — free
Book a Consultation
✕
About
›
About Swarm
Meet the Team
Industries
Locations
Digital Marketing
SEO
›
Local SEO
Hyperlocal SEO
Technical SEO
On-Site SEO
SEO Audits
Google Business Profile
E-commerce SEO
Franchise & Multi-Location
White-Glove SEO
SEO Content Writing
AI SEO
GEO
Review Management
All SEO Services
Web
›
Web Design
Web Development
Web App Development
Landing Pages
WordPress
Shopify
Squarespace
Headless
E-commerce Development
Website Migration
Maintenance & Hosting
ADA Compliance
All Web Services
AI
›
AI Development
AI Agents
AI Chatbots
Vibe Coding Conversion
MVP Consulting
AI Systems Automation
AI Integrations
AI Monitoring
AI Consulting
AI Readiness Audit
AI Training
AI SEO
GEO
Work
Resources
›
Blog
Glossary
Guides
Free SEO & AI Audit
Book a Consultation
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SEO
NAP
NAP stands for a business's Name, Address, and Phone number. Keeping these details consistent across the web is a foundational local SEO trust signal.
Read definition →
AI / GEO
Natural Language Processing
Natural language processing is the AI field that helps machines understand and generate human language. It powers search, chatbots, and AI writing tools.
Read definition →
Web Design
Navigation
Navigation is the system of menus and links that helps visitors move through a site. Clear navigation improves usability, SEO, and time on site.
Read definition →
SEO
Navigational Query
A navigational query is a search meant to reach a specific site or page, like typing a brand name. Owning these terms protects your traffic and your brand.
Read definition →
PPC
Negative Keyword
A negative keyword is a term you exclude so ads do not show for it. It filters out irrelevant searches, saving budget and improving campaign relevance.
Read definition →
Tech Stack
Netlify
Netlify is a cloud platform for building, hosting, and deploying modern, fast websites. Netlify automates global delivery and safe, frequent releases.
Read definition →
AI / GEO
Neural Network
A neural network is a computing system of connected nodes that learns patterns from data, loosely modeled on the brain. It underpins modern AI and GEO.
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Content & Email
Newsletter
A newsletter is a regularly sent email that shares news, content, and updates with subscribers. It keeps a brand top of mind and nurtures its audience.
Read definition →
Tech Stack
Node.js
Node.js is a runtime that lets developers run JavaScript on the server, not just in the browser. Node.js powers fast, unified full-stack web builds.
Read definition →
SEO
Nofollow
Nofollow is a link attribute telling search engines not to pass ranking credit through that link. Using it correctly on untrusted links keeps you safe.
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SEO
Noindex
Noindex is a directive that tells search engines to keep a specific page out of their index. Noindex keeps low-value or private pages out of results.
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Content & Email
Nurture Sequence
A nurture sequence is a planned series of emails that builds trust with a lead and guides them toward a purchase. It warms prospects who are not yet ready.
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Web Development
npm
npm is the default package manager for Node.js, used to install and manage code libraries and dependencies. It keeps web projects consistent and current.
Read definition →
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