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About Swarm
Our story, team & what we build
Meet the Team
The people behind the work
Industries
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Digital Marketing
Our full-service approach — SEO, web & AI
SEO
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Core SEO
Local SEO
Win the map pack near your door
Hyperlocal SEO
Dominate a tight radius
Technical SEO
The plumbing Google depends on
On-Site SEO
On-page signals that rank
SEO Audits
Find what’s holding you back
Specialized
Google Business Profile
The map pack’s biggest lever
E-commerce SEO
Rank product & category pages
Franchise & Multi-Location
SEO that scales across locations
White-Glove SEO
Fully-managed, done for you
SEO Content Writing
Content built to rank & be cited
AI Search & Reputation
AI SEO
SEO at scale, done responsibly
GEO
Get cited by AI answer engines
Review Management
Reviews that rank and convert
All SEO Services
The full SEO overview
Web
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Design & Build
Web Design
Brand-driven design that looks the part and converts.
Web Development
Custom front- and back-end builds that don't break.
Web App Development
Custom web applications and internal tools.
Landing Pages
Focused pages engineered to convert campaigns.
Platforms
WordPress
The world’s most popular CMS, built and maintained right.
Shopify
High-converting stores on the platform built for commerce.
Squarespace
Polished, low-maintenance sites for lean teams.
Headless
Decoupled builds for speed, flexibility, and scale.
E-commerce Development
Storefronts that sell and scale across platforms.
Care & Compliance
Website Migration
Replatform without losing rankings or data.
Maintenance & Hosting
Managed hosting, updates, and uptime.
ADA Compliance
Accessible sites that meet WCAG and reduce risk.
All Web Services
The full web overview
AI
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Build
AI Development
Custom AI software, shipped to production.
AI Agents
Autonomous agents that do real work.
AI Chatbots
Support and sales bots that actually help.
Vibe Coding Conversion
Turn AI-built prototypes into real software.
MVP Consulting
Get to a fundable, buildable MVP fast.
Operate
AI Systems Automation
Automate the workflows eating your team's time.
AI Integrations
AI wired into the tools you already run.
AI Monitoring
Keep AI systems accurate, safe, and observed.
Advise & AI Search
AI Consulting
Strategy for what's worth building and what isn't.
AI Readiness Audit
Where AI can help your business today.
AI Training
Upskill your team on practical AI.
AI SEO
Optimize for AI search
GEO
Be the source AI cites
Work
Resources
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Insights, updates & opinions
Glossary
SEO, web & AI terms explained
Guides
In-depth, practical how-tos
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About
›
About Swarm
Meet the Team
Industries
Locations
Digital Marketing
SEO
›
Local SEO
Hyperlocal SEO
Technical SEO
On-Site SEO
SEO Audits
Google Business Profile
E-commerce SEO
Franchise & Multi-Location
White-Glove SEO
SEO Content Writing
AI SEO
GEO
Review Management
All SEO Services
Web
›
Web Design
Web Development
Web App Development
Landing Pages
WordPress
Shopify
Squarespace
Headless
E-commerce Development
Website Migration
Maintenance & Hosting
ADA Compliance
All Web Services
AI
›
AI Development
AI Agents
AI Chatbots
Vibe Coding Conversion
MVP Consulting
AI Systems Automation
AI Integrations
AI Monitoring
AI Consulting
AI Readiness Audit
AI Training
AI SEO
GEO
Work
Resources
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Blog
Glossary
Guides
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Glossary
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Glossary A–Z
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SEO
FAQ Schema
FAQ schema is structured data that marks up question-and-answer content so it can appear as expandable results in search. It boosts visibility and clicks.
Read definition →
SEO
Faceted Navigation
Faceted navigation lets users filter products by attributes like size, color, and price. Faceted navigation aids shoppers but can create huge SEO problems.
Read definition →
Web Design
Favicon
A favicon is the small icon shown in browser tabs and bookmarks. It reinforces brand identity and helps users find your site among many open tabs.
Read definition →
SEO
Featured Snippet
A featured snippet is a highlighted answer box at the top of Google's results, pulled from a page.
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Social Media
Feed
A feed is the scrolling stream of posts a social platform shows each user. Understanding feed algorithms is key to getting your content seen.
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Web Development
Fetch API
The Fetch API is a modern browser tool for making network requests from JavaScript. It cleanly loads and sends data using promises for smooth asynchronous work.
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AI / GEO
Few-Shot Prompting
Few-shot prompting is giving an AI a few examples inside the prompt to guide its answer. It sharpens format, tone, and accuracy on specific tasks.
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Tech Stack
Figma
Figma is a browser-based design tool for creating user interfaces, prototypes, and design systems. Figma keeps designers, clients, and developers aligned.
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PPC
Final URL
The final URL is the exact page a user reaches after clicking your ad. It shapes conversion rate and Quality Score, so its relevance to the ad drives results.
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AI / GEO
Fine-Tuning
Fine-tuning further trains a pretrained AI model on focused data to specialize it for a task, voice, or domain without building a new model from scratch.
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Tech Stack
Firebase
Firebase is a Google platform of backend services for building web and mobile apps without managing servers. Firebase lets small teams ship products fast.
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SEO
First Contentful Paint
First Contentful Paint measures how long until the first content appears on screen. A fast FCP reassures users the page works and boosts perceived speed.
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Analytics
First-Party Data
First-party data is information a business collects directly from its own customers. First-party data is the most reliable, privacy-safe base for marketing.
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Web Design
Flat Design
Flat design is a minimal style using clean shapes and flat colors without 3D effects. It loads fast, scales well, and reads clearly on any screen.
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Web Design
Fluid Typography
Fluid typography is a technique for sizing text so it scales smoothly with screen width. It keeps text readable and well proportioned on every device.
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Web Design
Focus State
A focus state is the visual styling an element shows when selected, usually by keyboard. It is vital for accessible navigation and a common failure point.
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AI / GEO
Foundation Model
A foundation model is a large AI model trained on broad data that can be adapted to many tasks. It is the base under tools like ChatGPT and Gemini.
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Web Development
Framework
A framework is a reusable foundation of code that gives developers a structured, faster way to build applications. The right choice shapes speed and cost.
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Analytics
Frequency
Frequency is the average number of times one person sees your ad or visits your site in a set period. Too high, and it wastes budget and fuels ad fatigue.
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PPC
Frequency Capping
Frequency capping limits how often one person sees your ad in a set period. It prevents wasted spend and ad fatigue while spreading reach across more people.
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Web Development
Front-End
The front-end is the part of a website users see and interact with in their browser. The front-end is where speed, clarity, and polish either win a visitor.
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AI / GEO
Function Calling
Function calling lets an AI model trigger external tools and APIs by returning a structured request. It turns a passive chatbot into one that takes action.
Read definition →
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